When it comes to buying or selling a home, one of the most crucial, but often underestimated, steps is getting a Comparative Market Analysis (CMA). A CMA isn’t just a list of numbers or recent sales; it’s a personalized look at your home’s true market value, right here and right now.
Recently, I worked on an off-market deal that reminded me how essential an accurate CMA really is. The listing agent provided their comps, and on paper, they looked impressive, prices higher than I expected. But when I dug in, I realized their comparisons were from higher-end homes with more building amenities and at the peak of the market.
When I ran my own CMA, I focused on properties that were truly comparable in size, condition, and style. My results told a slightly different story, one grounded in real market data, not assumptions. That analysis gave my buyer the confidence to negotiate smartly, and we ultimately secured the property at a fair price that reflected true market value.
Why a CMA Matters
A CMA isn’t just for sellers. It's for anyone who wants to make a confident, informed real estate decision.
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For Sellers: It helps you price your home competitively from day one, avoiding costly price drops later.
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For Buyers: It’s your best protection against overpaying in an inflated market.
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For Off-Market Deals: It’s your truth test…a reality check when emotions or marketing can cloud judgment.
My Approach to Every CMA
When I prepare a CMA, I don’t just pull three random comps and call it done. I dig deep into:
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Neighborhood trends
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Renovation levels and finishes
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Parking, outdoor space, and amenities
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Time on market and seasonal demand shifts
Every property has its own story, and the CMA should reflect that. The data tells part of the story, but the local insight and context make it complete.
The Bottom Line
Whether you’re planning to sell, buy, or just curious about your home’s worth, a detailed CMA is your foundation for success. It’s how you move forward with confidence, armed with facts, not guesses.
Want to know what your home is worth in today’s Boston market? I’d love to prepare a custom CMA for you. It’s complimentary, data-driven, and tailored to your property.
